The book asks several questions in the beginning: ” Are you an entrepreneurial spirit? Are you constantly thinking about how to create value and build new businesses, or how to improve or transform your organization? Are you trying to find innovative ways of doing business to replace old, outdated ones? ” If your answer is yes then you are the right fit for this book.
This book consists of so many visual illustrations to pleasing people’s eyes, this works best especially with tedious content. I was surprised by the expression when I was reading it for the first time and I am sure it will do the same to you too.
The book talks about the canvas, patterns, design, strategy, and process, which basically covers everything you need to know about business and how to build one. The canvas you can find on my other posts. So patterns differentiate types of business that are three fundamentally different types of businesses: Customer Relationship businesses, product innovation businesses, and infrastructure businesses. Each type has different economic, competitive, and cultural imperatives. The three types may co-exist within a single corporation, but ideally, they are “unbundled” into separate entities in order to avoid conflicts or undesirable trade-offs. – Extracted from the book.
The design part is more related to HCD, which you can find here. So how about strategy? The strategy specifies on analyzing your business at a macro level where you find the opportunities and risks. ” This will help you constructively question established business models and strategically examine the environment in which your own business model functions. ” – Extracted from the book. The process illustrated how to set up and improve your business, especially on marketing fit. It includes mobilizing, understanding, designing, implementing and managing these five phases.
Conclude that this book is a business guide book, it has different and interesting illustrations to explain the business to the non-business fellow with delighting typesetting. In my opinion, business is a required skillset for people even though you will not do your business, but it tells you how to improve your services or products to please your customers, no matter which filed you are, as long as you have to deal with people, then the business is an inevitable topic.
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